Our Story
Aloha! The Wild Swells is born from the heart of thalassophiles — souls drawn to the ocean, living uninhibitedly, forever in pursuit of its wild embrace. The sea, in its spirited and rugged temperament, is our sanctuary: a place of endless adventure, quiet reflection, and awe-inspiring encounters with marine life.
Our love for the ocean runs deeper than waves. The Wild Swells is a platform to celebrate its beauty while inspiring a deeper connection with the ocean and natural world through sustainability, mindfulness and adventure. By sharing our affection for the sea, we encourage conscious changes in our daily lives that create lasting impact.
Our mission is simple:
to honour the ocean, conserve its magic,
and live wildly, yet responsibly, alongside it.
Ocean Connection
We protect what we love.
Through experiences on and around the water, we hope to deepen our connection with the ocean and the extraordinary life within it.
Adventure
Get outside. Get salty. Explore.
Adventure brings us closer to nature and reminds us that we are part of it.
Sustainability
From what we consume to what we discard, everyday choices matter. We champion thoughtful habits that help reduce our impact on the planet.
Mindful Living
Living well and caring for nature need not be opposing ideas. We believe in choosing intentionally, consuming thoughtfully and treading lighter.
Our Values
Meet the Founder
For Gracie, the ocean has always been a playground, workplace, classroom, and sanctuary.
Her years spent on the water as a watersports instructor - specialising in water safety and lifesaving - shaped a deep, intuitive relationship with the sea. Alongside countless encounters with marine life and moments of pure exhilaration, she also gained a front-row view of the mounting environmental pressures facing the underwater worlds she loves.
The Wild Swells grew directly from Gracie's desire to turn that profound connection into tangible action. She founded the brand to share transformative ocean experiences, champion environmental stewardship, and prove that big environmental changes start with our small, daily habits.
That foundational journey eventually inspired Rewild, bringing the exact same nature-first philosophy into the products and rituals of everyday life. Gracie’s vision for The Wild Swells remains beautifully simple: by helping people experience the raw beauty of nature, she hopes to inspire them to care for it—because when we truly care for something, we choose to live a little differently.
Gracie
Come Ride With Us
The Wild Swells is an unfolding story, shaped by every paddle stroke, workshop, new creation, and person who chooses to care.
Whether you’re out on the water with us, giving an old item a new life, packing Rewild products for your next adventure, or simply making one more conscious choice today - you are part of the ripple effect.
Caring for the ocean doesn't begin at the shoreline. It begins with how we choose to live.
Welcome to the journey.
Get in Touch
Email us at aloha@thewildswells.com
© 2026 The Wild Swells. All Rights Reserved.